Google: A big failure

Google: A big failure

Is Google a Failure?
Thats right. I said Google is a big failure. What!!! Just look at all the failures.

  • Google Wave
  • Google Search Wiki
  • Google Audio Ads
  • Google Video
  • Plus many others. Just do a search on Google (ironic) for “google failures” and you will find tons of hits leading to tons of failures from Google.

So why are they so big. Because they allow themselves to fail. Most big companies are terrified of failing, so they never start anything. Failure keeps most big companies from innovating, inventing, redefining the industry. They can’t see past the current “what is” and therefore cannot innovate because to them it’s better to not try and avoid failing than it is to innovate and allow themselves to fail.

Google has had way more success than failures, but it’s because of those failures that Google is successful and innovative.

Do you want to be successful? Then allow yourself to fail, allow your company to fail. Once you allow yourself to fail, the barriers preventing innovation and progress are broken down and successes start flowing.

Ciao,

Robert Scozzari

Bacteria as brand differentiators

Bacteria as brand differentiators

If I said to you, “Joe, (if that’s your name, if not, pretend I said your name) I think we should differentiate your brand by using your very own strain of bacteria”. You would think I was off my rocker wouldn’t you. “Bacteria? Like Semolina?” Well, not really, something smoother sounding. Some bacteria that sounded…Continue Reading